It all started with a bad date and seven years after typing my first line “I am fed up with men, and quite frankly, I’m actually a bit fed up with myself”, I’m still going strong and have managed to turn my prior bad taste in men, my observations on relationships, and getting knocked up a couple of times into a career.

Blogging was still ‘new’ back then, even though it had been around a few years and you literally only had the option of commenting on one another’s blogs and signing up to various directories (remember those?!). Now you have Twitter, Facebook, Pinterest and far too many things to speak of plus it’s very ‘dramatic’ with Dynasty levels of drama coming in swings and roundabouts.

And yet I still love blogging. Really. OK while there are some days when it gets a bit Samuel L Jackson in here with prolific use of the ‘m’ word, I wouldn’t be doing anything else, although I could do with some more time on my hands.

As it’s my anniversary, I felt it couldn’t pass by without sharing my thoughts on some lessons I’ve learned that keep me sane and on the straight and narrow so I can continue doing what I enjoy – writing, sharing, creating, and connecting.

1. I live by the I Don’t Give a Eff principle and it keeps me out of a lot of trouble and ensures that I don’t internalise other people’s drama. It doesn’t mean I don’t care about anything or anyone, but what I don’t lose sleep over is trying to get ‘everyone’ to like me, trying to fit into stupid stereotypes or cliques, or courting the opinions of all and sundry because I would go mad. Between motherhood and blogging, everyone from the butcher, the baker, and the candlestick maker has something to say – hold onto the useful, productive stuff and bade farewell to the rest of the noise.

2. You are what you are, not what you tell me you are. Let your actions do the talking and make sure they match with what you say. Online there’s a lot of people with Those Who Doth Protest Too Much syndrome and I’ve always believed that you don’t need to keep telling people you’re the cleverest/nicest/sexiest/best/whatever – just be yourself. We live in a time of competitive meanness, competitive posturing, competitive everything. Show it, don’t spray it.

3. Those who can, get on with it, and those who can’t make a lot of noise policing you and telling you how they’d be better than you. This is why I love the internet because never has it been easier to make things happen instead of talking about making it happen but not. I hear from a lot of people who get quite worn down with having their arses ridden like Zorro by other people’s opinions – don’t give them your back to hop on.

4. Write what you want to write. I’m still doing that and every time I’ve deviated or got distracted by other people, it’s led to frustration. Trying to compete with everyone is like trying to cup the ocean in your hands. There will always be people doing things differently to you or people with a different idea of what they think you should be doing. It doesn’t matter. Dance to the beat of your own drum because it’s a lot easier to distinguish yourself and remain authentic. You are what makes you you. There’s no fun in being someone else.

5. The sky won’t fall down and the world will keep turning if you don’t post. Honestly, this is a lesson I’ve learned a number of times over the years and it’ll surprise you when not only do you feel more relaxed, but you generate the same or even better results for a fraction of the effort and stress. While it’s good to have a rhythm, locking yourself into a rigid schedule or high post volume is super stressful.

6. Disagreement can be useful. That’s of course unless it’s a personal attack. I sometimes get inspired by differing opinions plus it makes for a more interesting dialogue. I’ve also found that even when people actually criticise you, it can spark your mojo – basically don’t let it knock you down. That said, take it from someone who has had a stalker and seen how some people don’t know how to wind their neck in online – don’t engage with people that overstep your boundaries and get personal. Also don’t say anything online that you wouldn’t say directly to someone’s face.

7. Exhale, embrace, enjoy. Blogging in itself is thoroughly enjoyable and has connected me with thousands of people all over the world and given me some wonderful friends that I hang out with regularly in real life and are incredibly supportive and downright funny. I’d like to think we’d have met somehow even without blogging, but we probably wouldn’t have. You can make this blogging journey whatever you want it to be, but have fun, carve out your own opportunities, don’t follow the herd, and stop when it feels like a pain in the arse. And if you do want to pursue making a living from blogging, don’t hold yourself back.

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I’m very privileged to work with some wonderful public relations organisations. They are professional, great communicators, they work hard for their clients, are personable, take the time to know my blog(s), have made an effort to know me personally, and consistently present relevant, targeted, often tailored ‘news’ about their clients.

Having worked in media on and off since I was 18 in a variety of roles, I know PR peeps get a lot of flack both rightly and wrongly. As a full time blogger, when I have witnessed my counterparts lamenting their approaches from PR’s, I’ve often defended and have consistently stated that it is the job of both the public relations organisations and bloggers to ensure that relationships and how approaches are made are managed effectively.

On one of my blogs, I’ve written a ‘what we like‘, a FAQ, and often take the time to respond to approaches and steer them in the right direction. Short of doing their frickin’ job, you would think that would be enough.

Over the last few months, one particular agency has done nothing short of spam me with highly irrelevant press releases, sometimes loaded with cumbersome attachments that cause my inbox to become constipated. Generally speaking, I hit delete for anything I receive that isn’t of interest unless I know them personally or feel that I can direct them to something or someone more relevant. But this particular agency has managed to get a hold of three of my email addresses which means I receive their emails at least three times per blast and then they just keep repeating. On over ten occasions, I have asked them to remove two of the emails and have advised them why whatever they’ve sent isn’t relevant, with guidelines about what I would be interested in. Still, they ignore me. I politely bollocked them a couple of weeks ago with promises quickly received stating that they’d sort it out. Still my inbox continues to fill up.

This morning I received Yet Another Shite Press Release that was so inappropriate for a blog that features cool stuff for kids under the age of 5 and their discerning parents that I saw red and I’ve asked them to remove me from their lists.

If all you ever send me is irrelevant press releases, I consider you irrelevant.

If you occasionally send me relevant press releases but by and large send me a load of guff, I consider you lazy and occasionally in luck.

If you consistently send me relevant press releases with even the occasional irrelevant, I consider you a professional public relations organisation that’s working hard for your clients.

Yes I can and do hit delete, but I receive thousands of emails every week and quite frankly, it’s overwhelming at times especially when certain numpties send me the same mail several times!

Public relations organisations that continue to have an approach of throwing as much shit at a wall as they can to see if it sticks, are aside from doing themselves a disservice, being incredibly disrespectful to their clients. You are effectively taking their money and peeing all over it and then taking a match to it while doing a jig.

You’re also doing a disservice to every PR organisation that actually gives a damn. And there are plenty.

In an economic climate where many companies have cut their budgets, say that they can’t afford to advertise and many media companies are struggling, it is galling to see PR agencies waste time and money that quite frankly could be better spent elsewhere.

A certain organisation that claims to be a source of media lists emails me ‘indiscriminately’ every few days with email addresses that they’ve harvested from God knows where. I pity the organisations that buy their lists…

Another heavyweight media organisation sends emails with ‘info@’ ‘sales@’ ‘customerservices@’ – these are made up email addresses!

“Spam is the use of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately.” source Wikipedia

What some PR organisations are engaging in is spam. Seriously. The shady ones that persist in sending out press releases and emails where they pretend they’ve read your blog, are sending these out indiscriminately.

What some PR organisations are doing is the equivalent of those people who send out Viagra and penis enlargement emails! Most of your emails will be ignored but you might get some takers….Have some shame! Surely you’re better than low-rent emails!

I’m not your frigging lackey!

I’m not here to parrot your highly irrelevant emails and turn them into highly irrelevant blog posts!

No I don’t want to tell my readers about your competition/initiative or effectively advertise your client for free.

If I didn’t reply after you sent the press release to me ten times, why are you chasing me up? The silence says NO.

There is a reason why only 5% of the content on one of my blogs has been triggered by news from a PR – because most emails I receive do not answer the question of why I should write about it/why I should give a damn.

It’s not ‘news’ because your client burped or farted today. Most blogs don’t want to update their readers on the minutiae of your clients businesses.

If you can’t answer the question of why the hell a publication’s readers should be interested in what you have to say, I would hold that thought and resist pressing send.

Considering how much money some of these dubious agencies receive, it’s about time you started doing a Donna Summer and working hard for the money!

If the best you can do is send highly irrelevant emails, often forgetting to BCC and often being too tight and lazy to use a proper email newsletter service (I recommend Mad Mimi incidentally) because you’re afraid that if you use a proper service you’d actually have to admit that the email addresses were ill gotten gains, you may as well start planning for the death of your PR organation because clients will become tired of paying you to throw shit at a wall to see if it sticks.

I keep hearing about how bloggers are influential (and they often are) but that doesn’t mean that we’re now billboards for whatever tosh you want to put out. Have some respect, not just for us, but also for your clients and your industry and stop peddling viagra dressed as your latest news release.

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When I was 19 and still living in Dublin, I worked on reception and assisted the marketing department during the summer. There was no internet back then and they had this room just stuffed full of prizes (it was amazing) and winners would rock up and be all antsy about getting their prize. I remember one woman damn well near losing her mind as I had to turn the room upside down looking for…a disposable razor and shaving set. The whole time I was hunting for it and she was mouthing off at me, I just couldn’t fathom why she was losing her mind over it! Afterwards other staff told me that she entered every competition!

Many years on and after working in magazines for a few years and seeing people lose their minds over prizes like a packet of CD Roms, to listening to clients trying to wheedle coverage through competitions and expecting the earth, to pr agencies buggering up the clients ad schedule because now that they’ve got a full page competition they’ve convinced the client they don’t need an ad, to running my own competitions and getting it from all sides, I’m still left wondering: what’s the real value in competitions?

For me, competitions ended up being part of an accidental growth strategy. Just over two years ago, I worked with a couple of key PR agencies and a number of retailers and regularly ran competitions. Traffic grew very fast and to be fair, there are quite a few people who are still regular readers that originally discovered as a result of a competition.

But what I also acquired was a shedload of competition hunters who come via sites like Moneysupermarket and have email addresses, typically at Hotmail and Yahoo that say stuff like ‘beckycomps’ because obviously someone advised these people to set up an email address specifically for comps so that all of the email newsletters that they no doubt signed up for to enter the competition get directed to that email address and don’t ‘disturb’ their normal life. They can scan the headlines in their inbox for prizes, enter even if they don’t want it because they can always sell it on eBay, and then delete.

Last summer response began to tail off for competitions and as every Jo, Bessy, and Fanny in the blogosphere started running competitions, the effect was a general dilution of impact. In fact everyone seemed to be running comps and it gave me the perfect excuse to run with my gut and stop doing competitions. I also did a search for the term ‘comp’ as well as ‘prize’ and ‘win’ and removed all of these people from the mailing list. These people are a pain in the bum subscribing and unsubscribing, and marking you as spam because they’re too lazy to press unsubscribe.

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Paid Email Subscriptions? Meet Letter.ly

by Natalie on September 14, 2010

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In the six or so years that I’ve been blogging, so much has changed and while the expectations from people about what they should get for free has risen causing many a blogger to question how much their content is valued, at the same time an increasing amount of bloggers successfully generate revenue from their content – I’m one of those people.

Back when I started blogging, people said there was no money in it and I still hear naysayers say stuff like this even though there are many thousands of living examples that contradict that vision. I’ve also heard people say that there’s no revenue in email newsletters and that the value is in the list and it being responsive giving you the ability to have more of your content read, which increases your traffic and engagement, but also gives you the opportunity to sell to that list.

But it seems that there ispotential revenue in email newsletters in the form of paid subscriptions with services like Letter.ly stepping up and having over 600 paid email subscriptions on their service. Obviously we’re not to know how much money is being generated with each subscription, but to be fair, if you were writing that content for free and not generating revenue, you’re quids in!

It takes a lot of work to write and as someone who runs several email newsletter lists, it takes a hell of a lot of effort to craft content for these…or at least it does for me. What would scare me with a paid subscription is if the content was sh*te! Trust me, I have seen some awful email newsletters that promise the sun, moon, and stars, and deliver zero value and erode the credibility of the author. By the same token, I know people who work hard at their content that with the right angle could actually benefit from a service like Letter.ly.

I saw that for example, someone is charging $2/mth for their email newsletter. Imagine if you had, let’s say 500 paying subscribers – that’s $1000 a month, recurring. Not to be sniffed at.

Payments are done through Amazon, you can still give away subscriptions plus you can let them have a certain amount of free emails, and you can ‘cash out’ when you’re ready. They can also comment privately.

Personally I think this is rather cool and I actually think I may give it a go….

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Cracking My Productivity: TenPlusTwo iPhone App

by Natalie on September 2, 2010

TenPlusTwo iPhone App

Since I’ve started working for myself, I have become obsessed with my productivity probably because I’m convinced that I could do more, if only I didn’t fanny away time messing with emails, hanging with my peeps on Twitter and Facebook (in the name of work of course) and trawling through Google Reader. Working from home means there is always opportunities to be distracted, because the boyf will phone up and ask if I took something out the freezer or to turn the hose on, or the washing machine needs emptying and next thing you know, an hour has vanished. Likewise I do chores and then pass my iPad or iPhone and feel inclined to check them.

Cue TenPlusTwo, an app I’m trying out on the iPhone which has been inspired by the (10+2)*5 hack by productivity guru Merlin Mack. Basically you work for ten minutes, then you hear a ping, and you play for two minutes, then another PING, then work, then ping and basically do it five times. Next thing you know, an hour has gone by, you haven’t procrastinated, and you’ve actually achieved something.

Only shocking thing is that two minutes is actually a very short period of time, which explains why each time I’ve told myself in the past that it’d take two minutes, the time just spiralled.

59p on iTunes. You can of course just set a timer but you know I love my gadgetry removing the legwork!

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